About
Lund University, here represented by the department of Service Studies, Consumption, Marketing & Retail, was founded in 1666 and is one of world’s top universities. The University has approximately 47.000 students and 8.800 staff based in Lund, Helsingborg, Malmö and Ljungbyhed. The university is united in it’s efforts to understand, explain and improve our world and the human condition.
Role in CARE
The Department of Service Studies, Consumption, Marketing & Retail at Lund University specialises in sustainable consumption and circular practices. As the leader of WP3, the University develops and tests innovative pilots to reduce food waste, combining research on consumption behaviour with practical interventions to promote sustainable household practices. Through its expertise, Lund University integrates systemic solutions for a circular economy into the CARE project.
Team
The research group Consumption, Marketing & Retail at the Department of Service Studies, Lund University explores consumption and retail’s role in society. Their work spans areas like sustainable consumption, digital consumption culture, and the future role of physical stores in a fossil-free and digitalized economy. With sustainability as a central theme, the group integrates insights from business administration, service studies, and cultural geography.
Address:
Box 117
221 00 Lund
Sweden
Related Projects
Explore Lund University’s efforts to advance sustainability and circular living.
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Sustainable Clothing Future
This project investigates how consumers via digital platforms can be encouraged to consume fashion in a more circular way by buying second hand, renting clothes and mending broken garments instead of buying new. Visit for more information this website here.
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Digital infrastructures for sustainable consumption: Redirecting, reorganizing, reducing and reimagining consumption (DISCo)
DISCo draws on theories of practice and makes use of multiple methods to systematically investigate digital efforts to reconfigure consumption in the areas of food and mobility. You can find more information here.
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Circular retailing: packaging, stores, digital product passes as enablers of the circular economy
The research program explores and promotes circular trade through three sub-projects: AI-based systems for circular packaging, the role of stores in circular consumption, and the effects of the EU’s Digital Product Passport. The program, part of the REAL research center at Campus Helsingborg, contributes to research and practice in the circular economy for a more sustainable and competitive retail sector. Learn more on this here.
Consortium Partners
CARE unites eleven leading organisations across Europe, combining expertise in research, innovation, and community engagement. Together, we empower households to adopt circular food and clothing practices, creating lasting change at home and shaping a sustainable future through collaboration and real-world solutions.
